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Diamonds for your hair

Graff Diamonds debuted its ’’Half Billion Dollar Hair & Jewel’’ advertisement today, a takeoff from its famous 1970, ’’$1 Million Jeweled Hair’’ campaign that launched the brand globally. But a generation later, Graff features a model wearing $500 million worth of rare and valuable diamonds in her carefully coiffed hair, specifically sculpted to highlight each jewel for the video. The advertisement also celebrates Laurence Graff’s sixtieth year in the business and the opening of his fortieth store, according to the jeweler’s website.

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