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Bridal Jewellery Boom

Demand for engagement and wedding diamond jewelry is stronger than ever, presenting an unparalleled opportunity for the trade. Today’s couples may be well-informed and have larger budgets, but they’re still looking for guidance in their hopefully once-in-a-lifetime ring purchase. Diamantaires and jewelers ought to nurture their position in this sector, which has emerged as the primary growth engine of the market.

Research regarding the U.S. wedding market, conducted separately by De Beers and The Knot, a wedding services website, reached comparable conclusions that shed some light on the trends to look out for.

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