Ashes into Diamonds
“When a man of 80 kilos is cremated, he becomes 2.5 kilos of ashes,” Rinaldo Willy explained. “With these ashes, we make a diamond of 0.2 grams, smaller than a button on your shirt. How heavy is the soul—if we have a soul?”
In its coupling of the tangible and intangible, it is a question that epitomizes Willy’s work. Every year the company he founded in 2004, receives more than 800 urns filled with human ashes. For between $5,000 and $20,000, the contents of each parcel are transformed into a diamond.
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