Every industry on this planet has, had, or will have at least one company that is considered worldwide as the most ideal, prestigious, and desirable brand. Now, these big names don’t just fall out of the sky, but rather, like any other company, begin small, and as a result of something special that they have to offer, a dependable and genuine reputation is made. The Argyle brand, referring to diamonds mined in the famous Argyle mine in the Kimberley region of Western Australia, is like the Coca Cola of cola drinks, the Nike of sneakers, or the Rolls Royce of automobiles. It cannot be denied that the Argyle Corporation utilizes brilliant marketing strategies and has managed to come out with their own grading system comparable to the global GIA certification system.
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